DAVID C. STRAUGHAN

Led content strategy and execution for 15+ clients across diverse industries including automotive, hospitality, real estate, technology, and social justice organizations. Delivered comprehensive content marketing solutions encompassing strategy development, content creation, SEO optimization, and campaign management.

• Developed and executed integrated content marketing, email marketing, and social media strategies that drove measurable engagement and conversion growth for multiple clients simultaneously
• Created high-performing content across multiple formats including blog posts, website copy, product descriptions, email campaigns, and social media content, consistently exceeding performance benchmarks
• Maintained 100% client satisfaction rating on Upwork platform, demonstrating consistent delivery of exceptional results and strong client relationship management
• Achieved industry recognition with Google Analytics article retweeted by official Google Analytics account, showcasing thought leadership in analytics and measurement

Directed content marketing strategy across personal finance and automotive verticals for MarketWatch Guides team. Led cross-functional team including writers, promotions specialists, and data researchers to create high-authority content driving premium link placements and revenue growth.

• Successfully expanded MarketWatch Guides’ personal finance backlink portfolio through strategic content development and targeted digital PR outreach
• Increased commercial page performance and revenue by implementing data-driven content marketing optimization tactics
• Enhanced SEO performance and user experience through comprehensive content audits and template-level improvements

Scaled successful Automoblog digital PR strategy across expanded 3SAuto portfolio. Managed content ideation, development, production, and promotion while establishing efficient editorial processes. Tailored strategies to achieve varying business objectives across multiple high-authority publications.

• Increased Automoblog domain rating from 63 to 66 within 2 months through strategic high-quality content and targeted link building
• Secured prominent content placements on Google News and LinkedIn news feed, significantly expanding brand visibility and authority
• Built and led 9-person editorial team including writers, editors, and link builders, establishing efficient workflows and quality standards

Developed and executed comprehensive public relations campaigns to increase domain authority while managing commercial content strategy and SEO integration. Balanced authority-building journalism with revenue-generating commercial content.

• Grew domain rating from 59 to 63 over 14 months through strategic high-value content and digital PR initiatives
• Increased monthly revenue from $115K to $220K through optimized content strategy and SEO best practices implementation
• Earned citations from The White House, MSN.com, The Miami Herald, The Sacramento Bee, and other prestigious publications
• Ensured all content met rigorous internal quality standards and SEO best practices for sustained performance

Produced commercial content for core automotive categories. Applied SEO best practices, conducted keyword research, and implemented conversion optimization techniques for new and existing content.

• Developed and refined company’s content optimization strategy and standardized processes
• Consistently exceeded content performance goals while maintaining strict editorial deadlines
• Contributed to consecutive record revenue months through high-converting optimized content

• Created, implemented, and managed comprehensive content marketing strategy across multiple channels
• Produced 2-3 SEO-optimized articles weekly (500-1,500 words each) with proper metadata and image optimization
• Managed social media presence and grew following through strategic content promotion and community engagement
• Conducted search analytics, keyword research, A/B testing, and Google Ads optimization to meet established KPIs

• Managed editorial team and ensured timely delivery of all content to design team
• Handled reporting, writing, photography, fact-checking, and copy editing for all content including advertising
• Developed advertising strategies and created content for client campaigns while managing web and social media presence

• Led editorial and design teams to ensure timely delivery of magazine to printer and digital content to website
• Developed monthly and long-term content strategies, sourced content, and delegated editorial responsibilities
• Managed relationships with advertisers and government officials while overseeing all publication operations